Hearings into the transformation of the advertising and marketing industry, 12-13 November 2002

12 - 13 November 2002

• Introduction: Progress report to Portfolio Committee on Communications - YA Omar
• Advertising Standards Authority - N Nkomo & D Beukes
• Existing legislation on advertising and marketing industry - GCIS, Dept of Communications & Trade and Industry
• Finding our voice: SA creativity and its relevance - T Ikalefeng & G Warsop
• Segmentation in SA marketing & advertising industries - M Tshwaedi
• Advertising spend transformation index - B Wortley & S Bolton
• The state of the advertising and marketing industry in SA - J Mjwara
• Transformation issues in education & advertising industry - I Sutherland
• The corporate image of the industry - M Ralebitso
• Draft values statement of the marketing & communications industry - P McDonald
• Advertising Media Forum
• Association for Communication and Advertising
• Marketing Federation of Southern Africa
• National Association of Broadcasters
• Print Media South Africa
• South African Advertising Research Foundation
• Government Report: Understanding government spending trends in advertising and marketing - GCIS, Dept of Communications & Trade and Industry
• The way forward