Government considers communication to be a strategic element of service delivery. The Government Communicators' Handbook is designed to assist government communicators to locate themselves in the overall government communication system. It seeks to provide simple guidelines and reference tools around government communication, including government communication strategy, media liaison, and management, campaign management, development communication, understanding of government policy, marketing and advertising, and managing the corporate identity of government.
Access the complete document [PDF] 8843 kb or access the various sections:
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part 1 [PDF] 119 kb
Preface, Introduction, Government communication in context, Government communicators' toolkit part 1: Government communication as a co-ordinated function; National communication strategy; Generic framework for developing a communication strategy -
part 2 [PDF] 134 kb
Government communicators' toolkit part 2: Politics and a government communicator, Understanding government policy, Government communication and environmental scanning -
part 3 [PDF] 5681 kb
Government communicators' toolkit part 3: Development communication part 1 -
part 4 [PDF] 2659 kb
Government communicators' toolkit part 4: Development communication part 2 -
part 5 [PDF] 103 kb
Government communicators' toolkit part 5: Development communication part 3, Marketing and advertising, Managing the corporate identity of government, Campaign management, Media liaison and management part 1 -
part 6 [PDF] 117 kb
Government communicators' toolkit part 6: Media liaison and management part 2; New media and information and communication technology -
part 7 [PDF] 137 kb
Addendum: Generic key performance areas for the heads of communication, Imbizo manual, Addresses and media contacts